{"id":26110,"date":"2024-10-17T20:36:42","date_gmt":"2024-10-17T18:36:42","guid":{"rendered":"https:\/\/www.coffeedesk.pl\/blog\/?p=26110"},"modified":"2024-10-17T20:36:42","modified_gmt":"2024-10-17T18:36:42","slug":"coffee-plant-smaczna-rewolucja","status":"publish","type":"post","link":"https:\/\/www.coffeedesk.pl\/blog\/coffee-plant-smaczna-rewolucja\/","title":{"rendered":"COFFEE PLANT: Smaczna rewolucja"},"content":{"rendered":"<p class=\"p1\"><b>W pa\u017adzierniku warszawska palarnia kawy COFFEE PLANT zaprezentuje ca\u0142kowicie od\u015bwie\u017cone logo, nowe opakowania oraz kampani\u0119 wizerunkow\u0105. Po 5,5 roku obecno\u015bci na rynku postanowili rozpocz\u0105\u0107 kolejny rozdzia\u0142 w historii marki. Zesp\u00f3\u0142 COFFEE PLANT podkre\u015bla, \u017ce od ponad roku pracowa\u0142 nad transformacj\u0105, k\u0142ad\u0105c nacisk nie tylko na produkt, ale r\u00f3wnie\u017c na budowanie unikalnej to\u017csamo\u015bci marki.<\/b><\/p>\n<p class=\"p1\"><b>Zmiany na rynku kaw speciality<\/b><\/p>\n<p>Dla <a href=\"https:\/\/www.coffeedesk.pl\/nasze-marki\/coffee-plant\/\" target=\"_blank\" rel=\"noopener\">COFFEE PLANT<\/a> zmiana wizerunku to co\u015b wi\u0119cej ni\u017c zmiana estetyki. Patrycja Ogrodnik, Head of marketing i PR, podkre\u015bla, \u017ce \u201eBudowanie marki to proces g\u0142\u0119boko zwi\u0105zany z wyra\u017caniem warto\u015bci, pasji i misji. Marka pragnie, by klienci nie tylko doceniali smak kawy, ale r\u00f3wnie\u017c uto\u017csamiali si\u0119 z warto\u015bciami, jakie COFFEE PLANT reprezentuje. Celem tych zmian jest nie tylko wzmocnienie obecno\u015bci na rynku, ale tak\u017ce budowanie spo\u0142eczno\u015bci, w kt\u00f3rej r\u00f3\u017cnorodni pasjonaci i zajawkowicze b\u0119d\u0105 mogli dzieli\u0107 si\u0119 swoimi do\u015bwiadczeniami.\u201d<\/p>\n<div id='gallery-1' class='gallery galleryid-26110 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.coffeedesk.pl\/blog\/coffee-plant-smaczna-rewolucja\/img_4858\/'><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"data:image\/png;base64,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\" class=\"attachment-full size-full pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1707px) 100vw, 1707px\" data-pk-src=\"https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-scaled.jpg\" data-pk-srcset=\"https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-scaled.jpg 1707w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-800x1200.jpg 800w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-1160x1740.jpg 1160w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-1024x1536.jpg 1024w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-1365x2048.jpg 1365w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-320x480.jpg 320w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-560x840.jpg 560w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-1920x2880.jpg 1920w\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.coffeedesk.pl\/blog\/coffee-plant-smaczna-rewolucja\/img_4860\/'><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"data:image\/png;base64,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\" class=\"attachment-full size-full pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1707px) 100vw, 1707px\" data-pk-src=\"https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-scaled.jpg\" data-pk-srcset=\"https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-scaled.jpg 1707w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-800x1200.jpg 800w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-1160x1740.jpg 1160w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-1024x1536.jpg 1024w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-1365x2048.jpg 1365w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-320x480.jpg 320w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-560x840.jpg 560w, https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4860-1920x2880.jpg 1920w\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p class=\"p1\"><b>Kultowe smaki pozostaj\u0105<\/b><\/p>\n<p class=\"p1\">Kluczowym aspektem transformacji jest utrzymanie jako\u015bci kawy. Szymon Juszczyk, CEO COFFEE PLANT, zapewnia: \u201eChocia\u017c zmienia si\u0119 nasz wizerunek, smak i jako\u015b\u0107 naszych kaw pozostaj\u0105 niezmienne. Naszym priorytetem jest ci\u0105g\u0142e doskonalenie, dlatego klienci mog\u0105 by\u0107 pewni, \u017ce jako\u015b\u0107 naszych kaw, w tym takich bestseller\u00f3w jak Smooth Sweet i Chocolate Bomb, b\u0119dzie tylko rosn\u0105\u0107.\u201d<\/p>\n<p class=\"p1\">Rebranding, mimo \u017ce pe\u0142en wyzwa\u0144, otwiera przed COFFEE PLANT nowe mo\u017cliwo\u015bci. Marka musi zmierzy\u0107 si\u0119 z wieloma aspektami zwi\u0105zanymi z budowaniem relacji z klientami i postrzeganiem nowej to\u017csamo\u015bci.<\/p>\n<p class=\"p1\">Jak zaznacza Patrycja Ogrodnik, \u201eZmiana wizerunku to nie tylko wizualna metamorfoza, ale tak\u017ce d\u0105\u017cenie do realizacji misji, kt\u00f3ra zak\u0142ada dostarczanie rado\u015bci z ka\u017cdego \u0142yku kawy.\u201d Wa\u017cnym elementem rebrandingu jest zachowanie kluczowych produkt\u00f3w i smak\u00f3w, co stanowi podstaw\u0119 sukcesu tego procesu.<\/p>\n<p class=\"p1\"><b>Pierwsze zapowiedzi<\/b><\/p>\n<p>Klienci, kt\u00f3rzy robi\u0105 zam\u00f3wienia na Coffeedesk, ju\u017c teraz dostaj\u0105 poczt\u00f3wki z zapowiedzi\u0105 zmian. Marka pragnie, aby klienci stopniowo poznawali zmiany i stali si\u0119 cz\u0119\u015bci\u0105 kawowej transformacji.<\/p>\n<p class=\"p1\">Szczeg\u00f3\u0142y dotycz\u0105ce premiery ju\u017c wkr\u00f3tce!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">W pa\u017adzierniku warszawska palarnia kawy COFFEE PLANT zaprezentuje ca\u0142kowicie od\u015bwie\u017cone logo, nowe opakowania oraz kampani\u0119 wizerunkow\u0105. Po 5,5 roku obecno\u015bci na rynku postanowili rozpocz\u0105\u0107 kolejny rozdzia\u0142 w historii marki. Zesp\u00f3\u0142&hellip;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/www.coffeedesk.pl\/blog\/coffee-plant-smaczna-rewolucja\/\" class=\"button button-primary button-effect\"><span>Czytaj wpis<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":33,"featured_media":26159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,39],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-26110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kawa","8":"category-palarnie"},"acf":[],"author_display_name":"Aga Bukowska","author_url":"https:\/\/www.coffeedesk.pl\/blog\/author\/agabukowska\/","featured_image":"https:\/\/www.coffeedesk.pl\/blog\/wp-content\/uploads\/2024\/10\/IMG_4858-1-800x560.jpg","post_tags":[],"post_categories":["Kawa","Palarnie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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